Oil and gas giant BP is branded “senile” by environmental groups Greenpeace in a new high profile advertising campaign launched this week. BP, celebrating its 100th anniversary, is being criticised for being involved in controversial tar sands projects in Canada.
May 08, 2009
February 19, 2009
It's alive inside
Interestingly the new Diageo Corporate Citizenship Report has just been published. Diageo has a long and respected history in corporate responsibility reporting pre-dating the existing company when the business was Grand Metropolitan. CR is challenging area for companies like Diageo (they own 150 of the worlds most famous alcohol based brands) who have to demonstrate how they balance high visibility marketing with promoting responsible drinking. I love the cover shot.
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